The Bata system of management is a testimony to the understanding that capital is knowledge and not money, buildings or technology: 'Buildings - they are just piles of brick and concrete. Machines - they are a lot of iron and steel... Zobraziť viac
Implementing the requirements of ISO 9001 can be a daunting task for many organizations. In an attempt to develop a system... Zobraziť viac
Doświadczenie w pracy dydaktycznej z cudzoziemcami uczącymi się języka polskiego, wśród których znaczącą liczbę stanowią biznesmeni, pokazało, że potrzebny jest podręcznik o tematyce biznesowej na średnim poziomie. Autorka wyszła z założenia, ... Zobraziť viac
This topic-based course book provides an accessible introduction to the concepts and language of today's business world. Featuring authentic texts from the well-respected Economist magazine, the Intelligent Business course material is informative, ... Zobraziť viac
The 18th annual edition of the "Epica Book" contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards... Zobraziť viac
This unique manual contains hundreds of packaging ideas and ready-to-use designs... Zobraziť viac
The latest edition of Rockport’s best-selling The Best of Business Card Design series features a high-end collection of the most recent and best work by top designers around the world. Zobraziť viac
Time is not money. Time is life force. Are you consistently doing the work that you and only you can do? Or are you burdened by busywork, the bottleneck blocking your company's profit and potential?Your time is far more precious than money... Zobraziť viac
The Packaging and Design Templates Sourcebook presents a stunning showcase of 140 new, innovative and classic packaging and... Zobraziť viac
Книга наполнена множеством интересных... Zobraziť viac
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Zobraziť viac
The self-publishing queen started this conversation four years ago with Girl Code, her ode to women and their power, a book so successful that it has been translated in seven languages and continues to make a major impact on the world. Girl On Fire... Zobraziť viac
The fifth edition of Management and the Arts discusses the theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group... Zobraziť viac
Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world... Zobraziť viac
How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears... Zobraziť viac
Henry Kissinger analyses how six extraordinary leaders he has known have shaped their countries and the world... Zobraziť viac
Cornerstone: The Sunday Times 'Ricardo Semler tells how Semco uses a revolutionary way of working to run a profit making... Zobraziť viac
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the... Zobraziť viac
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a... Zobraziť viac
Written as a heartwarming contemporary parable, this book points you beyond worn-out fads and flavor-of-the-month management techniques to the strategies that will make you a truly outstanding leader.Find inspiration and a fresh perspective on the ar... Zobraziť viac
