Cornerstone: The Sunday Times 'Ricardo Semler tells how Semco uses a revolutionary way of working to run a profit making... Zobraziť viac
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Zobraziť viac
Written as a heartwarming contemporary parable, this book points you beyond worn-out fads and flavor-of-the-month management techniques to the strategies that will make you a truly outstanding leader.Find inspiration and a fresh perspective on the ar... Zobraziť viac
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valleys most respected and experienced entrepreneurs, offers essential advice on building and running a startuppractical wisdom for managing the toughest problems business school doesn... Zobraziť viac
'The best business book I've ever read.' Bill Gates, Wall Street Journal'The Michael Lewis of his day.' New York TimesWhat do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelie... Zobraziť viac
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the... Zobraziť viac
Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hook... Zobraziť viac
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a... Zobraziť viac
Internationally bestselling author Thomas Erikson has helped changed how the world thinks about behavior using a simple 4-color behavior analysis system. In Surrounded by Bad Bosses he applies that same system to revolutionize the workplace.Everyone... Zobraziť viac
The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives... Zobraziť viac
Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge... Zobraziť viac
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement ... Zobraziť viac
Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? ... Zobraziť viac
For too long our lives have been dominated by the under one roof Industrial Revolution model of work. That era is now over. There is no longer a reason for the daily roll call, of the need to be seen with your butt on your seat ... Zobraziť viac
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and ... Zobraziť viac
Leadership | (verb) | lead*er*ship: Helping others arrive at an end result they could not achieve on their own. Whether you've led for years or are new to the role, being a leader is a responsibility that doesn't come with instructions. ... Zobraziť viac
Jordan Belfortimmortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Streetreveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ... Zobraziť viac
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite ... Zobraziť viac
How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears... Zobraziť viac
Brown Sugar, Just Got Paid, Heard It On The X... Zobraziť viac
