How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... Zobraziť viac
Every business process in every organization can be made better, more efficient, more flexible and more adaptable to changing needs. Business process improvement (BPI) can drive substantial bottom-line increases, ultimately accelerating the revenue... Zobraziť viac
Like every parent of a disabled child, Randy Lewis fears for the future of his son. People like Austin need the security of a job... Zobraziť viac
Every day, whether we acknowledge it or not, we make decisions based on what we believe in... Zobraziť viac
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers... Zobraziť viac
The power of mental models to make better decisions... Zobraziť viac
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble... Zobraziť viac
* One of Success magazine's Best Books of 2015 * It's difficult to ask anybody 'How are you?' without hearing the word 'busy' somewhere in their response. We feel overwhelmed by busyness because of the demands on our time... Zobraziť viac
This book will change the way you think about persuasion, and have you closing deals in no time... Zobraziť viac
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs)... Zobraziť viac
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs)... Zobraziť viac
In this practical guide, leading diversity specialists Felicity Hassan and Suki Sandhu OBE teach you how to create an inclusive environment for your employees and have educated conversations about diversity... Zobraziť viac
Arts and Cultural Management: Sense and Sensibilities in the State of the Field opens a conversation that is much needed for anyone identifying arts management or cultural management as primary areas of research, teaching, or practice. In the... Zobraziť viac
Learn the essentials of business, finance, and company management with this unique graphic guide from DK... Zobraziť viac
Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch and build a successful venture... Zobraziť viac
In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures? Zobraziť viac
Human Rights after Corporate Personhood offers a rich overview of current debates, and seeks to transcend the "outrage response" often found in public discourse and corporate legal theory. Through original and innovative analyses... Zobraziť viac
In this practical, accessible guide to having more powerful conversations, leading evidence-based coaching expert Haesun Moon offers a set of powerful words or phrases-one for every letter of the alphabet... Zobraziť viac
You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills... Zobraziť viac
There are moments in any business when massive change occurs, when all the rules shift fast and forever. They can make or break companies and individuals, and they can happen at any moment... Zobraziť viac
