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Framers

Make Better Decisions In The Age of Big Data

Kenneth CukierEbury (2022)

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The power of mental models to make better decisions

We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future — to meet this historical moment. Framers shows how.

Recenzie a kritiky

Rok vydania: 2022 ISBN: 9780753555002 Rozmer: 198×126 mm Počet strán: 352 Väzba: brožovaná Jazyk: angličtina

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