Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy... Zobraziť viac
John Wiley & Sons: In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to... Zobraziť viac
This topic-based course book provides an accessible introduction to the concepts and language of today's business world. Featuring authentic texts from the well-respected Economist magazine, the Intelligent Business course material is informative, ... Zobraziť viac
Performance Management, 2/e, is the first text to emphasize that the key competitive advantage in today’s globalized world lies, not in technology and products, but in its PEOPLE... Zobraziť viac
Suitable for lower-level learners, this title offers clear explanations of grammar points, along with practice activities.... Zobraziť viac
The Bata system of management is a testimony to the understanding that capital is knowledge and not money, buildings or technology: 'Buildings - they are just piles of brick and concrete. Machines - they are a lot of iron and steel... Zobraziť viac
More than ever before, HR practitioners must empirically demonstrate a clear link between their practices and firm performance... Zobraziť viac
This book offers an integrated account of the strategic trade analysis, combined with empirical evidence and new results. Strategic Trade Analysis addresses the need to synthesize... Zobraziť viac
This book provides a measurement framework which is based on a continuous improvement lifecycle. The measurement framework is aligned with the IT Infrastructure Library (ITIL) set of best practices... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
There is no greater asset to a company than its employees — which is why Human Resource Management shows readers how to maximize a firm’s potential through identifying and keeping an ideal workforce... Zobraziť viac
Heroe, Sola Otra Vez, I Believe In You... Zobraziť viac
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems... Zobraziť viac
Implementing the requirements of ISO 9001 can be a daunting task for many organizations. In an attempt to develop a system... Zobraziť viac
In today's 'more for less' culture, the expectations of project management and delivery are no longer limited to budgets, schedules and quality. For projects to make an impact and have lasting value, the project manager must be able to ... Zobraziť viac
Strategické rozhodovací procesy mají konkrétní problém – jsou neopakovatelné. Jejich měřítkem je nakonec vždy dolar, libra nebo euro a buď je vyděláte, nebo o ně přijdete. Kniha tyto procesy analyzuje a zkoumá, komu přináší transakce prospěch, kdo je její Zobraziť viac
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In "Onward," he shares this remarkable story, revealing how, during one of the most ... Zobraziť viac
