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Word of Mouth Marketing

Word of Mouth Marketing

Andy Sernovitz, Guy Kawasaki, Seth Godin, Greenleaf (2012)
How Smart Companies Get People Talking

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.... Zobraziť viac

🍎 Vypredané
19,99€

Snakes in Suits

Snakes in Suits

Paul Babiak, Robert D. Hare, Santyx (2007)
Harper Collins U.S.: "Snakes in Suits" is a compelling, frightening, and scientifically sound look at exactly how...

A compelling, frightening and scientifically sound look at how psychopaths function in the corporate environment, 'Snakes in Suits' explains how to spot their destructive behaviour, and how to stop them from creating chaos... Zobraziť viac

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20,99€

The Ten Faces of Innovation

The Ten Faces of Innovation

Tom Kelley, Profile Books (2008)
Strategies for Heightening Creativity

A brilliant guide to fostering creativity and business innovation, "The Ten Faces of Innovation" shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator... Zobraziť viac

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12,95€

Launch!

Launch!

Scott Duffy, Little, Brown (2014)
Piatkus: About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in...

A serial entrepreneur offers a plan for launching successful ventures. About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service... Zobraziť viac

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15,50€

Production Planning with SAP APO

Production Planning with SAP APO

Whether you are a consultant, managers, or a key user, this book will provide you with the information you need to learn how to implement, customize, and use SAP APO-PP/DS. You will be able to familiarize yourself with the ... Zobraziť viac

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77,95€

Coaching Made Easy

Coaching Made Easy

Mike Leibling, Robin Prior, Kogan Page (2003)
Step-by-step Techniques That Get Results

This introduction to coaching uses a four-step process which aims to make the development tool accessible to all. The formula gives readers an understanding of what to do and when to do it, so that they can coach other staff easily and with confidence... Zobraziť viac

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34,36€

The Decision Book

The Decision Book

Mikael Krogerus, Profile Books (2010)
Most of us face the same questions every day: What do I want? And how can I get it? How can I live more happily and work...

This is the 6th bestselling business book of 2011 - a smart, fun, bestselling guide to making the right choices. Most of us face the same questions every day: What do I want? And how can I get it? How can I live more happily and work more efficiently? ... Zobraziť viac

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12,95€

UnMarketing

UnMarketing

Scott Stratten, John Wiley & Sons (2012)
Stop Marketing. Start Engaging

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. Zobraziť viac

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19,05€

Inspiring and Executing Innovation

Inspiring and Executing Innovation

Fresh ideas can mean big profits but only if they make it to market and sell. If you need the best practices and ideas for creating and delivering new products and services but don't have time to find them this book is for you... Zobraziť viac

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21,99€

King Lear

King Lear

William Shakespeare, Penguin Books (1994)
Penguin Classics: An ageing king makes a capricious decision to divide his realm among his three daughters according to the...

An ageing king makes a capricious decision to divide his realm among his three daughters according to the love they express for him. When the youngest daughter refuses to take part in this charade, she is banished, ... Zobraziť viac

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3,99€

Accounting & Finance for Non-Specialists (with MyAccountingLab)

Accounting & Finance for Non-Specialists (with MyAccountingLab)

Eddie McLaney, Peter Atrill, Pearson (2010)
Seventh Edition

Peter Atrill and Eddie McLaney's Accounting and Finance for Non-specialists is an accessible introduction to accounting and finance for non-major students... Zobraziť viac

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65,99€

Buyology

Buyology

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac

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26,40€

Marketing as Strategy

Marketing as Strategy

Nirmalya Kumar, HBS Press (2004)
Understanding the Ceo´s Agenda for Driving Growth and Innovation

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ... Zobraziť viac

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47,23€

Getting Rich Your Own Way

Getting Rich Your Own Way

Save yourself ten years of hard work. Read Brian's powerful book and let him show you the shortcut to success. He'll show you the fastest way for you to get rich... Zobraziť viac

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17,86€

Leadership Team Coaching in Practice

Leadership Team Coaching in Practice

Peter Hawkins, Kogan Page (2014)
Developing High-performing Teams

Leadership Team Coaching in Practice looks at how leadership team coaching techniques have been applied internationally across a variety of team types and sectors. With expert contributors including chief executives, team coaches, ... Zobraziť viac

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47,99€

Style Guide

Style Guide

, Profile Books (2015)
Economist Books: Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as...

Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, ... Zobraziť viac

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17,29€

The Freelance Way

The Freelance Way

Robert Vlach, Jan Melvil publishing (2019)
Best Business Practices, Tools & Strategies for Freelancers

A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Půjde o nejodvážnější... Zobraziť viac

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30,45€

Warehouse Management with SAP ERP

Warehouse Management with SAP ERP

Martin Murray, SAP Press (2012)
SAP PRESS/GALILEO PRESS: • Learn what Warehouse Management in SAP ERP is and how to configure it • Discover...

Make the most of your Warehouse Management implementation with this comprehensive guide. Based on SAP ERP 6.0, this new edition of the best-selling book is a reference to the ins and outs of Warehouse Management in SAP, ... Zobraziť viac

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88,75€

Hotelmanagement

Hotelmanagement

Ausgehend von der Einordnung der Hotellerie in die Tourismuswirtschaft werden in diesem Buch ausgewählte Strukturmerkmale der Hotellerie und Entwicklungen auf dem Hotelmarkt betrachtet... Zobraziť viac

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38,50€

The Next 100 Years: A Forecast for the 21st Century

The Next 100 Years: A Forecast for the 21st Century

Conventional analysis suffers from a profound failure of imagination. It imagines passing clouds to be permanent and is blind to powerful, long-term shifts taking place in full view of the world... Zobraziť viac

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27,00€