Sales Force Management presents a blend of leading-edge research and real-world strategy in a highly readable, student-friendly writing style. The focus is on the challenges faced by today’s sales managers... Zobraziť viac
In HRM Core Concepts, author Jean Phillips provides a concise yet comprehensive overview of human resource management... Zobraziť viac
The book provides integrated overview of all tools of international marketing and their use in the changing global environment. The unique feature of the book are the mini- cases and examples that reflect the Central European reality. Compared to the... Zobraziť viac
Publikace International Marketing je prvním anglicky psaným učebním textem, který je určen studentům cizojazyčných studijních programů... Zobraziť viac
Fiona Wilson provides an accessible, critical introduction to organizational behaviour. This engagingly written textbook introduces students to key topics, ideas, and research in OB... Zobraziť viac
Today’s competitive society asks for modern, efficient, inclusive solutions mainly focused on the needs of knowledgeable, skilful people. The aim of this university textbook is to make the students familiar with the importance... Zobraziť viac
Today`s graduates are required to be well-equipped in professional skills, study skills and emotional competency. This textbook is specifically written for business & management students to help them identify and focus on ... Zobraziť viac
Skills Development for Business and Management Students has been written to address the needs of both lecturers and students involved in the study of skills development using a reflective approach... Zobraziť viac
