Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
An expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations... Zobraziť viac
A million readers bought The Undercover Economist to get the lowdown on how economics works on a small scale, in our everyday lives. Since then, economics has become big news. Crises, austerity, riots, bonuses - all are in the headlines ... Zobraziť viac
Titul je viazaný na špeciálnu objednávku, ktorú nie je možné vrátiť (platia Všeobecné obchodné podmienky - časť Reklamačný... Zobraziť viac
This popular text that helped readers better understand and practice qualitative research has been completely updated and revised. To help readers better visualize and grasp the concepts, issues, and complexities of qualitative inquiry, ... Zobraziť viac
A crucial reference for the practicing or aspiring design consultant, Security Design Consulting brings you step by step through the process of becoming a security consultant, describing how to start the business, market services, ... Zobraziť viac
Using the Six Hats method one major corporation reduced the time taken for multinational project discussions from 30 days to just 2 days. Argument is inefficient, ineffective and extremely slow. Argument was never designed to ... Zobraziť viac
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. Following a Ph.D. at the University of Utah, where many computer science pioneers got their start, Catmull secured a partnership with George Lucas which ... Zobraziť viac
Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result... Zobraziť viac
