Knihy o marketingovom manažmente

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Style Guide

Style Guide

, Profile Books (2012)

This new edition of the best-selling guide to style is based on "The Economist"'s updated house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, ... Zobraziť viac

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Implementing Metrics for It Service Management

Implementing Metrics for It Service Management

David Smith, (2008)

This book provides a measurement framework which is based on a continuous improvement lifecycle. The measurement framework is aligned with the IT Infrastructure Library (ITIL) set of best practices... Zobraziť viac

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Knowledge in Action

Knowledge in Action

Tomáš Baťa, IOS Press
Bata System of Management

The Bata system of management is a testimony to the understanding that capital is knowledge and not money, buildings or technology: 'Buildings - they are just piles of brick and concrete. Machines - they are a lot of iron and steel... Zobraziť viac

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Performance Management

Performance Management

Performance Management, 2/e, is the first text to emphasize that the key competitive advantage in today’s globalized world lies, not in technology and products, but in its PEOPLE... Zobraziť viac

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Capitalism at the Crossroads

Capitalism at the Crossroads

Stuart L. Hart, Pearson (2010)
Next Generation Business Strategies for a Post-Crisis World

Today's era of economic crisis has sent a powerful message: The age of "mercenary" capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism... Zobraziť viac

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Logistics and Supply Chain Management

Logistics and Supply Chain Management

Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result... Zobraziť viac

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Lean Six Sigma For Dummies

Lean Six Sigma For Dummies

Are you looking to make your organisation more effective and productive? If you answered "yes," you need to change the way it thinks. Combining the leading improvement methods of Six Sigma and Lean, this winning technique drives performance ... Zobraziť viac

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Statistical Quality Control

Statistical Quality Control

Douglas C. Montgomery, Wiley-Blackwell (2009)
A Modern Introduction

The sixth edition of Introduction to Statistical Quality Control provides a comprehensive treatment of the major aspects of using statistical methodology for quality control and improvement... Zobraziť viac

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Logistics and Supply Chain Management

Logistics and Supply Chain Management

Martin Christopher, Pearson (2016)
Fifth Edition

Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains... Zobraziť viac

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Introductory Econometrics

Introductory Econometrics

, South Western College (2009)
A Modern Approach

INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 4e International Edition illustrates how empirical researchers think about and apply econometric methods in real-world practice... Zobraziť viac

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The Power of Habit

The Power of Habit

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed... Zobraziť viac

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Customizing Materials Management Processes in SAP ERP Operations

Customizing Materials Management Processes in SAP ERP Operations

, SAP Press (2009)

This is a complete resource to teach consultants and managers how to configure SAP MM according to their company's business processes. After reading this book, ... Zobraziť viac

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The Charisma Myth

The Charisma Myth

Olivia Fox Cabane, Portfolio Trade (2012)
How Anyone Can Master the Art and Science of Personal Magnetism

An expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations... Zobraziť viac

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