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Knihy o marketingovom manažmente

Našli sme 16 titulov

Projektové myslenie - sprievodca súborom znalostí

Petr Všetečka, Petr Všetečka (2017)
Originálna anglicko-slovenská publikácia, ojedinelá svojho druhu na trhu. Popisuje ako uchopiť nápad, inováciu alebo zákazku...

Originálna anglicko-slovenská publikácia, ojedinelá svojho druhu na trhu. Popisuje ako uchopiť nápad, inováciu alebo zákazku a zrealizovať ju do úspešného konca. Je to manuál písaný jednoduchým jazykom. Kniha s praktickými príkladmi. Podstatu riadenia pro Zobraziť viac

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55,00€
41,20€

Start With Why

Simon Sinek, Penguin Books (2011)
How Great Leaders Inspire Everyone To Take Action

Penguin: Why are some people and organisations more inventive, pioneering and successful than others? And why are they able... Zobraziť viac

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14,95€
11,20€

Maverick!

Ricardo Semler, Random House (2001)
Cornerstone: 'The way that Ricardo Semler runs his company is impossible; except that it works, and works splendidly for...

This is the international bestseller that tells how Semler tore up the rule books - and defied inflation running at up to 900 per cent per year! Workers make decisions previously made by their bosses. Managerial staff set their own salaries and bonuses... Zobraziť viac

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19,05€
16,57€

How to Build a Billion Dollar App

George Berkowski, Hachette Livre International (2014)
Piatkus: Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has...

An accessible, step-by-step guide to building an app-based business which will be essential reading for anybody who has an idea for an app but is unsure of where to start... Zobraziť viac

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18,95€
15,30€

Getting Things Done

David Allen, Piatkus (2015)
Piatkus: Since it was first published in David Allen's Getting Things Done has become one of the most influential business...

Since it was first published in David Allen's Getting Things Done has become one of the most influential business titles of its era, and the book on personal organisation. 'GTD' has become shorthand for an entire way of ... Zobraziť viac

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18,74€
15,00€

Thrive - prečítaná (bazár kníh)

Arianna Huffington, WH Allen (2015)
WH Allen: In Thrive, Arianna Huffington, the co-founder and editor-in-chief of the Huffington Post and one of the most...

In Thrive, Arianna Huffington, the co-founder and editor-in-chief of the Huffington Post and one of the most influential women in the world, has written a passionate call to arms, looking to redefine what it means to be successful in today's world... Zobraziť viac

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10,50€
6,83€

Leading Change

John P. Kotter, Harvard Business Press (2012)
Harvard Business Review Press: The international bestseller--now with a new preface by author John Kotter. Millions...

Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. Leading Change is widely recognized as his seminal work on leading transformational change, and is an important precursor to his newer ideas on ... Zobraziť viac

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29,95€
26,00€

The Charisma Myth

Olivia Fox Cabane, Penguin Books (2013)
Portfolio Penguin: In The Charisma Myth, Olivia Fox Cabane provides powerful advice to make absolutely anyone more...

In The Charisma Myth, Olivia Fox Cabane provides powerful advice to make absolutely anyone more charismatic. What if charisma could be taught? Charisma can be a huge asset if you're applying for a job, improving your relationships, ... Zobraziť viac

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14,95€
10,90€

Hotelmanagement - prečítaná (bazár kníh)

Ausgehend von der Einordnung der Hotellerie in die Tourismuswirtschaft werden in diesem Buch ausgewählte Strukturmerkmale der Hotellerie und Entwicklungen auf dem Hotelmarkt betrachtet... Zobraziť viac

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38,50€
25,03€

Diagnosing and Changing Organizational Culture

Kim S. Cameron, Robert E. Quinn, Jossey Bass (2011)
Based on the Competing Values Framework

The third edition of the best-selling book Diagnosing and Changing Organizational Culture offers a proven framework and methodology for helping managers and their organizations carefully analyze and alter their fundamental culture... Zobraziť viac

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68,93€
57,90€

This Time is Different

Carmen M. Reinhart, Kenneth S. Rogoff, Princeton Review (2011)
Princeton University Press: Throughout history, rich and poor countries alike have been lending, borrowing, crashing--and...

Throughout history, rich and poor countries alike have been lending, borrowing, crashing—and recovering—their way through an extraordinary range of financial crises. Each time, the experts have chimed, ... Zobraziť viac

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26,50€
19,80€

Getting Things Done - prečítaná (bazár kníh)

David Allen, Piatkus (2015)
Piatkus: Since it was first published in David Allen's Getting Things Done has become one of the most influential business...

Since it was first published in David Allen's Getting Things Done has become one of the most influential business titles of its era, and the book on personal organisation. 'GTD' has become shorthand for an entire way of ... Zobraziť viac

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18,74€
12,18€

Getting Things Done - prečítaná (bazár kníh)

David Allen, Piatkus (2015)
Piatkus: Since it was first published in David Allen's Getting Things Done has become one of the most influential business...

Since it was first published in David Allen's Getting Things Done has become one of the most influential business titles of its era, and the book on personal organisation. 'GTD' has become shorthand for an entire way of ... Zobraziť viac

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18,74€
14,99€

Alchemy

Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? ... Zobraziť viac

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15,95€
11,60€

Getting Things Done - prečítaná (bazár kníh)

David Allen, Penguin Books (2002)
Number of pages: 267

The personal productivity guru" (Fast Company) delivers powerful methods that vastly increase your efficiency and creative results-at work and in life... Zobraziť viac

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14,29€
7,86€

Find Your Why

Simon Sinek, Portfolio (2017)
A Practical Guide for Discovering Purpose for You and Your Team

Portfolio Penguin: Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Find Your... Zobraziť viac

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21,95€
16,20€