The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be... Zobraziť viac
This book introduces a carefully selected array of contemporary products that are distinguished by their attractive design and functionality in everyday life... Zobraziť viac
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly... Zobraziť viac
Research consistently shows how through the years more of our time gets spent using media, how multitasking our media has become a regular feature of everyday life, and that consuming media for most people increasingly takes place alongside producing... Zobraziť viac
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part... Zobraziť viac
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ... Zobraziť viac
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ... Zobraziť viac
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing... Zobraziť viac
For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955... Zobraziť viac
Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field... Zobraziť viac
Structural Greetings is a selection of best designs for invitations, cards, Christmas greetings, pop-ups, promotional brochures and other similar way of communication... Zobraziť viac
In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, ... Zobraziť viac
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. Ho Zobraziť viac
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two d Zobraziť viac
A protože freelancing (neboli podnikání na volné noze) je celosvětový fenomén, který Robertova kniha rozebírá do větší hloubky i šíře než zahraniční tituly, rozhodli jsme se ji vydat také v angličtině a dalších jazycích. Zobraziť viac
Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising... Zobraziť viac
Thoroughly revised and updated, Marketing Strategy, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, ... Zobraziť viac
