Includes the Ultimate Tick List, A-Z Survival Guide, 50 Top Tips and Useful Contacts. This book provides comprehensive and expert guidance on planning and managing a corporate event. It is written as a support text for students studying event ... Zobraziť viac
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to... Zobraziť viac
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned... Zobraziť viac
We all negotiate on a daily basis. We negotiate with our spouses, children, parents and friends. We negotiate when we rent an apartment, buy a car, purchase a house and apply for a job. Your ability to negotiate might even be the most ... Zobraziť viac
Studijní materiál zachycuje přehled informací o komunikaci a komunikačních dovednostech. Kniha je určena především manažerům, podnikatelům, ekonomům, studentům příslušných oborů... Zobraziť viac
Publikácia vymedzuje podstatu integrovanej marketingovej komunikácie a tvorby imidžu cieľového miesta cestovného ruchu, skúma imidž Slovenska ako cieľového miesta cestovného ruchu z hľadiska dopytu aj ponuky na vybraných zdrojových trhoch... Zobraziť viac
Publikace se komplexně věnuje problematice marketingové komunikace včetně nových trendů. Obsahuje případové studie a barevnou obrazovou přílohu. Je určena jak pracovníkům komunikačních agentur, firemního marketingu a PR, tak studentům VŠ... Zobraziť viac
Zkušení autoři se v této publikaci komplexně věnují nástrojům posilování vztahů se zákazníky na B2B trzích. Seznamují čtenáře s novodobým pojetím marketingu, marketingem vztahů, jeho základními rysy, principy, fázemi a vývojovými trendy. Kniha... Zobraziť viac
Emmy Award-winning international journalist Hala Gorani weaves stories from her time as a globe-trotting anchor and correspondent with her own lifelong search for identity as the daughter of Syrian immigrants. What is it like to have no clear ... Zobraziť viac
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line... Zobraziť viac
Wartime action and postwar triumph in the advertising of the 1940s... Zobraziť viac
This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers... Zobraziť viac
Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing your skills, this book is for people who have to tackle identity projects in the real world, ... Zobraziť viac
The Best of Business Card Design 7 is the “go-to” sourcebook for business card design inspiration for 2006 and beyond... Zobraziť viac
A searchable database of 9,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner... Zobraziť viac
The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers... Zobraziť viac
nteractive advertising and new media have come a long way from simple pop-up ads and banners... Zobraziť viac
hina’s entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. Hollywood moguls began courting Chinese investors to create entertainment on an international scale... Zobraziť viac
The inspirational new book from the author of The Million Dollar Blog — discover how to build an authoritative and authentic personal brand that will change your life. If you google yourself, what do you see? Do you blend in with the masses... Zobraziť viac
Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial ... Zobraziť viac
