Komentář se týká nejdůležitějších mediálních zákonů (zákona o provozování rozhlasového a televizního vysílání, tiskového zákona, zákona o neperiodických publikacích, zákona o regulaci reklamy) a je napsán jedním z předních právních znalců... Zobraziť viac
Nová strategie modrého oceánu navazuje na bestseller Strategie modrého oceánu, kterého se celosvětově prodalo několik milionů kusů. Pomůže vám, vašemu týmu i celé vaší firmě najít nové trhy a zajistit si růst. Zobraziť viac
Business Groups - large, diversified, often family-controlled organizations, such as the Japanese keiretsu and the Korean chaebol - have played a significant role in national economic growth, especially in emerging economies... Zobraziť viac
Aplikované formy komunikačních dovedností v konkrétních pracovních činnostech manažera jsou více a více součástí jeho práce. Uplatňují se při výběrových pohovorech, hodnoticích pohovorech, vedení pracovních porad, telefonování, ... Zobraziť viac
Jak mohou muzea a památky vytvářet zájem a poptávku publika a naplňovat své poslání ve vztahu k veřejnosti i hodnotám, jež mají ochraňovat? Jakým dilematům a rizikům čelí kulturní organizace u nás i ve světě?... Zobraziť viac
How does magic happen? Why is Red Bull so popular, though everyone?everyone!?hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities... Zobraziť viac
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ... Zobraziť viac
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble... Zobraziť viac
It is increasingly accepted that 'institutions matter' for economic organization and outcomes. The last decade has seen significant expansion in research examining how institutional contexts ... Zobraziť viac
ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ... Zobraziť viac
Coming up with fresh ideas for logo jobs can be a very difficult process... Zobraziť viac
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective... Zobraziť viac
One small idea can ignite a revolution just as a single matchstick can start a fire. One such idea - putting employees first and customers second - sparked a revolution at HCL Technologies, the IT services giant... Zobraziť viac
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ... Zobraziť viac
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ... Zobraziť viac
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... Zobraziť viac
The words you need to communicate with confidence in business today... Zobraziť viac
Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion... Zobraziť viac
Experimental Formats and Packaging explores every aspect of the pritned form, from single page to commercial package. While both formats and packaging are notoriously difficult areas in which to be innvative and revolutionary... Zobraziť viac
Great advertising and design can make the world stop and think. It can make people listen... Zobraziť viac
