Třetí vydání úspěšného komentáře vychází poté, co byly shromážděny prvé zkušenosti s novým autorským zákonem... Zobraziť viac
Tato příručka má za úkol přiblížit způsoby, formy a pravidla, jimiž se řídí vztahy při registraci a sporech o oprávněnost registrace doménových jmen v doméně nejvyšší úrovně .eu... Zobraziť viac
Třetí vydání plnobarevné publikace s mnoha fotografiemi a obrázky přináší nejnovější informace o reklamě, jejím působení a efektivnosti... Zobraziť viac
Entrepreneurs: Ignite the hidden power of brand alignment! Celebrated branding industry legend Brandon Coleman Jr is on a mission to inspire all entrepreneurs to ignite the hidden power of brand alignment in their business and life. Brand ON! is a ... Zobraziť viac
Do you dream of starting your own restaurant or café some day?Here's your no-nonsense roadmap to becoming a restaurateur. Venturing into the restaurant business is a popular choice today, yet few new eateries survive. It's important to discover how to... Zobraziť viac
From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success... Zobraziť viac
The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience... Zobraziť viac
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts... Zobraziť viac
Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? ... Zobraziť viac
Kniha je určena manažerům různých forem podnikání, pracovníkům marketingu, prodeje, nákupu, logistiky, pracovníkům, zabývajícím se software v oblasti marketingu a prodeje, bude potřebnou učebnicí pro studenty vysokých a vyšších odborných škol. Zobraziť viac
This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques... Zobraziť viac
This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists... Zobraziť viac
This is a highly visual, compact-format sourcebook, packed with top international packaging designers’ contemporary work, accompanied by essays on the surrounding issues... Zobraziť viac
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display... Zobraziť viac
Imagine that two doctors in the same city give different diagnoses to identical patients – or that two judges in the same court give different sentences to people who have committed matching crimes. Now imagine that the same doctor and the... Zobraziť viac
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant... Zobraziť viac
As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In this text managers can discover the value of brand as a strategic asset and a company`s primary source of cmopetitive advantage. Zobraziť viac
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, ... Zobraziť viac
Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch... Zobraziť viac
Sports journalism has seen massive upheaval in recent years. Today’s 24/7 sports networks, streaming services, and social media platforms bring sports coverage and live events to consumers anytime, anywhere. But despite the increase in the number of... Zobraziť viac
