This work features a clear structural syllabus set in the context of everyday business functions. There is an accompanying... Zobraziť viac
John Wiley & Sons: The Sales Bible softbound – NEW EDITION WITH SOCIAL MEDIA ANSWERSGlobal sales authority Jeffrey... Zobraziť viac
Autorka sa vo svojej monografii zamerala na riešenie problému etiky v organizáciách, ktorá je veľmi diskutovanou témou v súčasnosti, vzhľadom na to, že sa očakáva podpora morálky v organizáciách, ako i rešpektovanie etického prístupu. Zámer autorky je spr Zobraziť viac
Moderní obchodní ang.v kom. - Modern Business English in Communication. - LEDA - Jazyk: CZ - Vazba: Brožovaná bez přebalu lesklá Zobraziť viac
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration... Zobraziť viac
Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced... Zobraziť viac
While every single strategy, technique and concept revealed in this easy-to-follow little book is more profitable than ever... this cult classic was written back in 1990 so please keep in mind how the tech has changed but the psychology... Zobraziť viac
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas... Zobraziť viac
THE ALL-IN-ONE SOLUTION FOR YOUR HIGHEST POSSIBLE SCORE—including 6 computer-adaptive practice tests (the MOST CATs on the market!*) for realistic preparation and access to premium online tools! Publisher's Note GMAC made minor changes to the... Zobraziť viac
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, ... Zobraziť viac
Countless time and money is spent preparing for the PMP(r) exam. So why aren't students laser-focused on taking practice exams before attempting the real thing? Reflects the current PMP exam format and the PMBOK(r) Guide - Fifth Edition! ... Zobraziť viac
Capstone: Don′t fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre–ordered... Zobraziť viac
For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources... Zobraziť viac
An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ... Zobraziť viac
Gower Publishing Ltd: True or false? In selling high-value products or services: "closing" increases your chance of success;... Zobraziť viac
Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches... Zobraziť viac
Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged... Zobraziť viac
This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales... Zobraziť viac
Teams - the key to top performance Motorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half ... Zobraziť viac
