In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable-a natural part of "creative destruction." But closer examination reveals a... Zobraziť viac
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and... Zobraziť viac
Financial expert, investment advisor and New York Times bestselling author James Rickards shows why and how global financial markets are being artificially inflated–and what smart investors can do to protect their assets... Zobraziť viac
Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way... Zobraziť viac
We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account... Zobraziť viac
Our obsession with land is the driving force behind human history. It has sparked revolutions and fuelled economic booms as well as financial crises. Land is the world's oldest and most important asset, and it governs the course of our lives more than... Zobraziť viac
Transforming a struggling restaurant into the world's best. Discover the secrets of unforgettable service and leadership that turn ordinary into extraordinary. Zobraziť viac
Uncover the power and peril of big data with a firm at the nexus of 21st-century issues. Explore the trade-offs between progress and privacy, and the future of global dynamics. Zobraziť viac
How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator’s Dilemma, Clayton Christensen... Zobraziť viac
Forget 'fail fast, fail often'. This revolutionary book reveals how we get failure wrong - and how to get it right... Zobraziť viac
Speakout 3rd Edition is the go-to course for teachers looking for comprehensive four-skills coverage, with a particular emphasis on developing learners’ confidence in speaking... Zobraziť viac
Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into... Zobraziť viac
A brilliantly evocative, surprising, and page-turning exploration of how tourism has shaped the world, for better and for worseessential reading for anyone looking for a deeper understanding of the implications of their wanderlust... Zobraziť viac
Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic... Zobraziť viac
Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. Zobraziť viac
Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard’s John Kotter, it is a story that has been used to help thousands of people and organizations... Zobraziť viac
What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ... Zobraziť viac
Where does innovation come from, and how does it spread through a society? And why do some eras see the fruits of innovation spread more democratically, and others, including our own, see the opposite? In Capitalism in America, Alan Greenspan distils a li Zobraziť viac
An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how ... Zobraziť viac
The definitive history of the Great Financial Crisis, from the acclaimed author of The Deluge and The Wages of Destruction. In September 2008 the Great Financial Crisis, triggered by the collapse of Lehman brothers, shook the world... Zobraziť viac
