The fun and friendly guide to the world's leading statistical software. Predictive Analysis Software (PASW), formerly SPSS software, is the leading statistical software used by commerical, ... Zobraziť viac
An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ... Zobraziť viac
Countless time and money is spent preparing for the PMP(r) exam. So why aren't students laser-focused on taking practice exams before attempting the real thing? Reflects the current PMP exam format and the PMBOK(r) Guide - Fifth Edition! ... Zobraziť viac
For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources... Zobraziť viac
A small but increasing number of economists have begun to use laboratory experiments to evaluate economic propositions under carefully controlled conditions. Experimental Economics is the first comprehensive treatment Zobraziť viac
The real story of the crash began in bizarre feeder markets where the sun doesn't shine and the SEC doesn't dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery... Zobraziť viac
To identify the economic stars of the future we should abandon the habit of extrapolating from the recent past and lumping wildly diverse countries together. We need to remember that sustained economic success is a rare phenomenon... Zobraziť viac
A simple, charming business parable about managing change, and making innovation happen. Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, ... Zobraziť viac
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? ... Zobraziť viac
Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches... Zobraziť viac
Go from ZERO to $10,000 a month in 28 days and discover financial freedom online! Every day thousands of people are losing their jobs, their income, and their security - perhaps you are one of them. However, ... Zobraziť viac
Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar... Zobraziť viac
Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged... Zobraziť viac
The author argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling. Zobraziť viac
This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales... Zobraziť viac
Teams - the key to top performance Motorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half ... Zobraziť viac
The global economic landscape is 'tilting': countries such as China, India and Brazil are racing forward while established American and European companies struggle to keep up. To survive in this new climate, ... Zobraziť viac
This new edition of International Management secures the position of this successful text as the most comprehensive introduction to global cross - cultural management available. For the Fourth Edition, the text has been extensively ... Zobraziť viac
How an Economy Grows and Why it Crashes uses illustration, humor, and accessible storytelling to explain complex topics of economic growth and monetary systems... Zobraziť viac
Like all professions, diplomacy has spawned its own specialized terminology and it is this lexicon which provides the thematic spine of this dictionary... Zobraziť viac
