This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout... Zobraziť viac
Bali Padda is the operations maverick behind LEGO's remarkable turnaround from a business basket-case, struggling to deliver on its orders, to the biggest and most profitable toy brand in the world... Zobraziť viac
Just over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps... Zobraziť viac
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think... Zobraziť viac
Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. Meet the billionaire traders who supply the world with oil, metal and food. You've probably never heard of them... Zobraziť viac
Share looks at how new business models are being created based on the disruptive idea of 'sharing'. Uber, Airbnb, Skype, Alibaba, Google, Netflix and WeChat (China's answer to Whatsapp) are all based on the sharing of information, ... Zobraziť viac
Gain essential skills for career development with practical advice on how to manage performance, deal with difficult people and inspire a successful team. Zobraziť viac
How you use your free time will make or break your success. The secret? It''s not about working harder or finding more time to do work. It''s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is... Zobraziť viac
Former Microsoft Executive and Fortune 500 CEO coach, Sabina Nawaz, delivers a practical guide for managers, at a time when managing is harder than ever. This book explains why top performers inevitably turn into terrible managers when their behaviour... Zobraziť viac
You know where you want to go. You know you have it within you. You just need the courage to do it. As a former Google executive and top career coach – who chased an attractive stranger off the train and later married him – Jenny Wood knows her way ... Zobraziť viac
Whether you like it or not, talking out loud informs almost every aspect of our lives, but an estimated 77 per cent of people have some level of anxiety around public speaking. In the age of technology, we’re getting worse at communicating by the day ... Zobraziť viac
'In a world beset by burnout, Greg McKeown's work is essential' — Daniel H. Pink 'Effortless shows that achieving more doesn't have to be as hard as we make it out to be' — Arianna Huffington NEW YORK TIMES BESTSELLER · A Times (UK) Best Book of... Zobraziť viac
Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ... Zobraziť viac
Instant New York Times and USA Today Bestseller. Tech visionary and co-founder of Manas AI Reid Hoffman shares his unique insider’s perspective on an AI-powered future, making the case for its potential to unlock a world of possibilities... Zobraziť viac
Michael Porter, the father of strategy, is one of the most (if not the most) important business thinkers in the world. Anyone in business uses Michael Porter's ideas concepts like competitive advantage, differentiation, value creation, industry... Zobraziť viac
Marvel Entertainment was a struggling toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. But what accounts for its stunning rise? In MCU, beloved culture writers Joanna Robinson... Zobraziť viac
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices... Zobraziť viac
Wherever you are on property's wheel of chance, you are likely to be powerfully affected by it. Perhaps you have changed your life in search of a place you can afford. Or maybe you are a homeowner who worries about a crash in prices... Zobraziť viac
A new collection of simple yet powerful words and wisdom from Warren Buffett about today’s economy and how investing has changed in the past two decades – from crypto to climate change – compiled and commented upon... Zobraziť viac
Since its initial publication eighty years ago, How to Win Friends & Influence People has sold over fifteen million copies worldwide. In his book, Carnegie explains that success comes from the ability to communicate effectively with others. He provides... Zobraziť viac
