Důležité termíny a fráze pro ty, kdo by rádi pracovali pro zahraniční podnik a čeká je přijímací pohovor v angličtině. Vše,... Zobraziť viac
Designed for students and managers who are approaching the subject from a non-finance background, "Accounting for Non-Accountants" guides readers through the maze of financial terms, ... Zobraziť viac
Part of the Greatest Hits series, this is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing ... Zobraziť viac
Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into ... Zobraziť viac
This Third Edition of the most authoritative finance book on the topic updates and expands its discussion of corporate distress and bankruptcy, as well as the related markets dealing with high-yield and distressed debt, ... Zobraziť viac
An expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations... Zobraziť viac
This is a complete resource to teach consultants and managers how to configure SAP MM according to their company's business processes. After reading this book, ... Zobraziť viac
Today's era of economic crisis has sent a powerful message: The age of "mercenary" capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism... Zobraziť viac
INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 4e International Edition illustrates how empirical researchers think about and apply econometric methods in real-world practice... Zobraziť viac
Empowerment is not about giving power to people but releasing the power people already have. So say the authors of Empowerment Takes More Than a Minute. Now more than ever, organizations are maximizing their effectiveness ... Zobraziť viac
This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material ... Zobraziť viac
The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ... Zobraziť viac
Maxwell describes and shows readers how they can become more influential,respected, and successful leaders. Zobraziť viac
The sixth edition of Introduction to Statistical Quality Control provides a comprehensive treatment of the major aspects of using statistical methodology for quality control and improvement... Zobraziť viac
Identity and Access Management: Business Performance Through Connected Intelligence provides you with a practical, in-depth walkthrough of how to plan, assess, design, and deploy IAM solutions. This book breaks down IAM into manageable ... Zobraziť viac
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing.... Zobraziť viac
This book by King Yao, author of the widely-acclaimed Weighing the Odds in Hold 'em Poker, should be used as a guideline to sports betting rather than a blueprint. The sports betting market changes and adapts quickly... Zobraziť viac
Everyone should work for themselves. But don't cashflow forecasts, tax returns and P&Ls all sound a bit of a faff? Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines ... Zobraziť viac
ICT penetrates all levels of the economy together with social life and thus changes society into the information society. It is defined as the society where information and information technologies are predominant. The issue of managerial education in ICT Zobraziť viac
The industry bible ("Los Angeles Times"), now updated, essential for anyone in the music business musicians, songwriters, lawyers, agents, promoters, publishers, executives, and managers trying to navigate the rapid transformation of the ... Zobraziť viac
