Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on... Zobraziť viac
The second edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics... Zobraziť viac
The Fourth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm"s Supply Chain Strategy and Operations... Zobraziť viac
This is the biography of one of the titans of financial history over the last fifty years... Zobraziť viac
Accounting education has experienced a great deal of dramatic changes over the last decades of accounting theory. The fi rst edition of this book, Financial Statements for the need of managers: in the global accounting standards: the US GAAP.. Zobraziť viac
This textbook mainly addresses beginners and readers with a basic knowledge of object-oriented programming languages like Java or C#, but with little or no modeling or software engineering experience - thus reflecting the majority of students in... Zobraziť viac
The "Pocketbook Series" comprises more than 60 titles in the areas of training, personal development, management, customer... Zobraziť viac
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption... Zobraziť viac
The full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, ... Zobraziť viac
This book answers the question: 'What's next?' The Internet had a world-changing impact on businesses and the global community over the twenty years from 1994 to 2014. In the next ten years, change will happen even faster... Zobraziť viac
John Wiley and Sons Ltd: "...provides an excellent history about risk and it′s vital role in markets." (Wall Street... Zobraziť viac
The unauthorized, behind-the-scenes story of the most popular, lucrative, and transformative cultural phenomenon of our time: the Marvel Cinematic Universe... Zobraziť viac
Are You a Manager … or a Movement Starter? Zobraziť viac
Do you want success? More success than you have now? And even more success than you ever imagined possible? That is what this book is about. Achieving it... Zobraziť viac
This longtime favorite of professors and students is now fully revised to reflect the latest developments in public policy and economic research. THis revision brings together the talents and insights of Nobel Prize ... Zobraziť viac
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us... Zobraziť viac
Business Vocabulary in Use is aimed at intermediate level learners of business English. It is mainly intended for self-study but could also be used for classroom work... Zobraziť viac
The most thought-provoking, the most innovative, the most creative temporary and commercial stands designs are showcased in Stands and Product Display... Zobraziť viac
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change... Zobraziť viac
Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product.</b> Spencer Johnson – author of Number one bestselling business book ... Zobraziť viac
