Predstavte si, že dvaja lekári v tom istom meste určujú rozdielne diagnózy rovnakým pacientom, alebo že dvaja sudcovia na tom istom súde vymeriavajú rôzne tresty páchateľom za rovnaké zločiny... Zobraziť viac
Kdykoli se procesům naší mysli začne věnovat Daniel Kahneman, psycholog a nositel Nobelovy ceny za poznatky o kognitivním zkreslení, nedopadá to pro nás vůbec dobře! Tentokrát zkoumal příčiny vysoké variability profesionálních úsudků – soudců, lékařů... Zobraziť viac
Predstavte si, že dvaja lekári v tom istom meste určujú rozdielne diagnózy rovnakým pacientom, alebo že dvaja sudcovia na tom istom súde vymeriavajú rôzne tresty páchateľom za rovnaké zločiny... Zobraziť viac
Kdykoli se procesům naší mysli začne věnovat Daniel Kahneman, psycholog a nositel Nobelovy ceny za poznatky o kognitivním zkreslení, nedopadá to pro nás vůbec dobře! Tentokrát zkoumal příčiny vysoké variability ... Zobraziť viac
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think... Zobraziť viac
From the multi-million copy bestselling author of Thinking Fast and Slow Daniel Kahneman, the co-author of the million-copy bestseller Nudge Cass Sunstein, and the eminent professor and writer on strategic thinking Olivier Sibony, a new book about how to Zobraziť viac
Imagine that two doctors in the same city give different diagnoses to identical patients – or that two judges in the same court give different sentences to people who have committed matching crimes. Now imagine that the same doctor and the... Zobraziť viac
Here is one of the most fundamental questions in human life: How do we decide how we decide? We make such decisions all the time. If you trust your doctor, you might decide to follow a simple rule for medical decisions... Zobraziť viac
New technologies are offering companies, politicians, and others unprecedented opportunity to manipulate us. Sometimes we are given the illusion of power - of freedom - through choice, yet the game is rigged, pushing us in specific directions that ... Zobraziť viac
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think... Zobraziť viac
Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations. Whom we love; where we work; how we spend our time; what we buy; such choices define us ... Zobraziť viac
I když je lidský mozek jistě úžasná věc, byl stvořen jen k určitým účelům, například jak najít potravu a přitom se nenechat sežrat. Účely, k nimž stvořen nebyl, jsou například výběr dobrého penzijního spoření, omezení škodlivého znečištění... Zobraziť viac
Nudge has transformed the way individuals, companies and governments look at the world... Zobraziť viac
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, ... Zobraziť viac
Hogyan juthat eltérő megállapításra egy orvos egyazon röntgenfelvétel alapján a hét különböző napjain... Zobraziť viac
Vy diznaietesia: chomu vsiudy, de ye sudzhennia, ye i shum; chomu shum ye ne mensh serioznoiu problemoiu, nizh liudski uperedzhennia; chy mozhna dosiahty spravedlyvosti v sudovii ta inshykh systemakh, i yakym koshtom; chomu vizyt do likaria varto planuva Zobraziť viac
The future of government arrived four years ago. Government became simpler, it became smarter, and Cass Sunstein was at the centre of it all. Drawing on state-of-the-art work in behavioural psychology and economics, Sunstein, ... Zobraziť viac
For fans of Thinking, Fast and Slow and The Power of Habit, a groundbreaking new study of how disrupting our well-worn routines, both good and bad, can rejuvenate our days and reset our brains to allow us to live happier and more fulfilling lives... Zobraziť viac
The different ways that social change happens, from unleashing to nudging to social cascades. "Sunstein's book is illuminating because it puts norms at the center of how we think about change."-David Brooks, The New York Times How does... Zobraziť viac
Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around... Zobraziť viac
