Why do people cooperate with one another when they have no (selfish) motivation to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed?In the original 1992 version of The Winner’s Curse,... Zobraziť viac
Anglický titul "Misbehaving" znamená zhruba "nesprávné chování", tj. takové, které neodpovídá ústřední ekonomické teorii, podle které se člověk chová a rozhoduje tak, aby po racionální úvaze maximalizoval svůj prospěch... Zobraziť viac
Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? ... Zobraziť viac
From the renowned and entertaining behavioural economist and co-author of the seminal workNudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything... Zobraziť viac
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, ... Zobraziť viac
Nudge has transformed the way individuals, companies and governments look at the world... Zobraziť viac
Why do people cooperate with one another when they have no incentive to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed?... Zobraziť viac
Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of "nudge units" in governments around... Zobraziť viac
Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise ... Zobraziť viac
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly... Zobraziť viac
Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of ... Zobraziť viac
Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect'... Zobraziť viac
