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Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly... Zobraziť viac
Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? ... Zobraziť viac
Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of ... Zobraziť viac
Allen Lane: Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking... Zobraziť viac
Yale University Press: Every day we make decisions on topics ranging from the personal investments we select to the schools... Zobraziť viac