The New Successful Large Account Management


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Viac o knihe The New Successful Large Account Management (Robert B Miller, Stephen E Heiman, Tad Tuleja)

Whatever a company's sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account Management , ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical accounts they can't afford to lose. Based on the proven Miller Heiman Large Account Management Process, which is used successfully by some of the world's largest companies, it is crammed with examples of real success stories and proven strategies to keep customers coming back. By following the clearly defined and dynamic approach to the account planning process, readers will close more business and introduce winning sales systems into their organization.

Rok vydania: 2011 ISBN: 9780749462901 Rozmer: 156×234 mm Počet strán: 192 Väzba: brožovaná Jazyk: angličtina

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