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Viac o knihe Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition (Fred David, Forest David, Meredith David)
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
Rok vydania:
2025ISBN:
9781292745275Rozmer:
216×276 mmPočet strán:
672Väzba:
brožovanáJazyk: angličtina
