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Viac o knihe Digital Business and E-Commerce Management (Samantha Chaffeyová Sharon, Stregerová)
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Recenzie a kritiky
Rok vydania:
2014ISBN:
9780273786542Rozmer:
neuvedenýPočet strán:
712Väzba:
PaperbackJazyk: angličtina
