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Viac o knihe The Competitive Advantage of Nations (Michael E. Porter)
The Competitive Advantage of Nations is one of the most influential business and management books of all time. Michael Porter's research identified the fundamental determinants of national competitive advantage in an industry and how they work together to give international advantage. The findings are rich in implications for firms and governments and set the agenda for discussions of global competition. The book was an extraordinary achievement and had a profound effect upon management, policy-makers and academics worldwide. The core ideas of the book remain very relevant today and this new edition includes the original text in full with a new introduction by the author, which reviews the key themes and issues of the book in the light of subsequent developments. This book represents one of the very few must buys in business and management.
Recenzie a kritiky
Rok vydania:
1998ISBN:
9780333736425Rozmer:
160×241 mmPočet strán:
855Väzba:
pevnáJazyk: angličtina
