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Viac o knihe Marketing Across Cultures (Fons Trompenaars) - Séria Culture for Business Series
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Rok vydania:
2004ISBN:
9781841124711Rozmer:
156×234 mmPočet strán:
336Väzba:
brožovanáJazyk: angličtina
