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Viac o knihe The Seven Principles to Complete Co-Creation (Maarten Pieters, Stefanie Jansen)
Bis Publishers: The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term ‘Complete Co-Creation’, in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.
Rok vydania:
2017ISBN:
9789063694739Rozmer:
150×210 mmPočet strán:
240Väzba:
brožovanáJazyk: angličtina
