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Viac o knihe Halo Effect (Phil Rosenzweig)
Too many of the most prominent management gurus today make steel-clad guarantees, based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a whole body of delusions, statistical and otherwise, these self-styled experts cloud our ability to think critically about the nature of success in business. Like a virus, these fundamental errors of thinking infect much of what we read, whether in leading business magazines, scholarly journals, or management bestsellers.
Rok vydania:
2014ISBN:
9781471137167Rozmer:
132×200 mmPočet strán:
261Väzba:
brožovanáJazyk: angličtina
