✅ Poštovné ZADARMO nad 39€ ✅ Knižná akcia každý mesiac ✅ Bezpečný nákup Updated Headlines: Featured at the beginning of each chapter to spark interest in the topic at hand by showing the immediate application to real world events.
New and revised end of chapter questions: All questions have been reevaluated and reworked for this new edition.
Accompanying Videos for Demonstration Problems: At least one tutorial video is provided per chapter featuring the author teaching the most difficult demonstration problems.
Focus on Business Strategy: Baye not only provides the Economic Foundations of Business Strategy, but also includes Advanced Topics in Business Strategy. Chapter 13, Advanced Topics in Business Strategy, covers such topics as the economics of networks, predatory pricing, new product pricing, limit pricing, and foreclosure. This chapter better prepares students by covering today?s issues facing managers.
Full Coverage of the Economics of Information. Managers seldom have full information to guide their decisions. Chapter 12 equips managers with the tools needed to make decisions in environments of imperfect or asymmetric information. Material shows students how screening, signaling, self-selection devices, and incentive mechanisms can be used to mitigate problems caused by asymmetric information (such as moral hazard and adverse selection). The material on auctions also explains the optimal bidding strategies in auctions with both independent private values and affiliated (or correlated) value estimates. Auctions are important for managers to understand, as often firms participate either as the auctioneer or as a bidder.
Learning Objectives: Each chapter begins with clearly identified learning objectives, designed to enhance the learning experience and help implement AACSB?s mandate to demonstrate student learning.
Links to Other Business Disciplines: Baye illustrates important links between managerial economics and other business disciplines. These links include Porter?s Five Forces Model, pricing rules, advertising, and other concepts emphasized in courses in Corporate Strategy, Marketing, Managerial Accounting, and Management. These links allow the students to see how microeconomics and game theory are used to shape business strategy.
Time Warner Case: A Case Study in Business Strategy ? Challenges at Time Warner ? follows Chapter 14 and was prepared by Kyle Anderson, Michael Baye, and Dong Chen especially for this product. It can be used either as a capstone case for the course or to supplement individual chapters. The case allows students to apply core elements from managerial economics to a rich business environment. Instructors can use the case as the basis for an ?open ended? discussion of business strategy, or assign specific ?memos? (contained at the end of the case) that require students to apply specific tools from managerial economics to the case.
Demonstration Problems are interspersed in each chapter with answers following the problem. Students enjoy the instant feedback gained from these problems and verification of material mastery.
Calculus and Non-Calculus Alternatives: While Baye does not require calculus, the design allows the user to include some calculus based material if desired. Following each algebraic principle or formula is a clearly marked calculus alternative; these are labeled in the text margins. The calculus alternatives state the preceding principle or formula in calculus notation and explain the relation between the two formulas. There are also four calculus-based chapter appendices. Professors have the option to use more sophisticated mathematics should the students have the proper background.
Recenzie a kritiky
Rok vydania:
2013ISBN:
9780077154509Rozmer:
182×230 mmPočet strán:
636Väzba:
brožovanáJazyk: angličtina
