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Viac o knihe Microtrends (Mark J. Penn)
Now, in MICROTRENDS, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.
Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.
Rok vydania:
2009ISBN:
9780446699761Počet strán:
454Väzba:
brožovanáJazyk: angličtina
