We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map... Zobraziť viac
DOBRÉMU GRAFIKOVI, WEBOVÉMU NÁVRHÁŘI, SAZEČI ANI TŘEBA ARCHITEKTOVI nestačí pouze rutinně znát potřebný pracovní postup nebo aplikaci. Potřebuje znát a v praxi zohlednit poznatky z psychologie, marketingu a příbuzných oborů... Zobraziť viac
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map... Zobraziť viac
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map... Zobraziť viac
