Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to... Zobraziť viac
A clear and practical overview of ways in which mainstream schools can promote the health of all who work and learn in them. Evidence is supported by the latest research findings from the UK, Europe and USA. Zobraziť viac
Despite sweeping changes in organisational theory and practice, most productive activity still takes place within organisations. This volume makes it clear that despite waves of change, organisational theory remains vially relevant to todays student of... Zobraziť viac
Cancer is extremely common and in many situations a truly frightening disease, but for too long the psychological aspects and effects have been ignored. An Introduction to Psycho-Oncology deals in a clear and simple manner with the reactions of cancer... Zobraziť viac
The theory of knowledge, or epistemology, is often regarded as a dry topic that bears little relation to actual knowledge practices. This book aims to correct this by showing the roots, developments and prospects of modern epistemology from its... Zobraziť viac
The Slovak National Hero and Co-Founder of Czechoslovakia... Zobraziť viac
What do business organisations do?The results of business behaviour can be seen and experienced in the form of the goods that are produced. However, what goes on within organisations is often hidden from the outside world. Taking a systems and process... Zobraziť viac
An anthology of 28 lively and readable short stories--many unavailable since their first appearance--by 19th-century women writers. The collection is arranged chronologically, allowing readers to assess developments of short-story style and... Zobraziť viac
The return of Hong Kong to China in July 1997 has the potential to benefit China's rapidly expanding economy. China's handling of the transition will have enormous implications for her international standing. This is the first study to analyse the... Zobraziť viac
Successful sports coaching is as dependent on utilising good teaching and social practices as it is about expertise in sport skills and tactics. Understanding Sports Coaching offers an innovative introduction to the theory and practice of sports... Zobraziť viac
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "... Zobraziť viac
This book examines the relationship between democracy and schooling and argues that schools are one of the few spheres left where youth can learn the knowledge and skills necessary to become engaged, critical citizens. Not only is the legacy of... Zobraziť viac
This volume explores the fascinating phenomenon of noble death through pagan, Jewish and Christian sources. Today's society is uncomfortable with death, and willingly submitting to a violent and ostentatious death in public is seen as particularly... Zobraziť viac
The Routledge Companion to Historical Studies provides a much-needed critical introduction to the major historians and philosophers together with the central issues, ideas and theories which have prompted the rethinking of history that has gathered... Zobraziť viac
This innovative study on the phenomenon of 'grammaticalization' and its manifestation in Chinese provides new insights into language change in Chinese and a large number of grammatical topics. Grammaticalization occurs in all of the world's languages.... Zobraziť viac
This book - previously published as a special issue of the journal "Urban Studies" - draws upon a range of research from Western Europe and North America to critically assess the contribution of clusters to urban and regional development. Zobraziť viac
"Communicating Science" will be an invaluable source-book for those eager to learn about or enter the professional world of science. Zobraziť viac
This work presents case-studies of the emergence and evolution of Multinational Corporations (MNCs) based in eleven developed and developing countries of widely divergent patterns of national development. From this analysis, Tolentino develops a... Zobraziť viac
This book explores the challenges and potential of Fair Trade, one of the world's most dynamic efforts to enhance global social justice and environmental sustainability through market based social change... Zobraziť viac
From extensive research, including a remarkable interview with the unrepentant chief of Hitler’s Women’s Bureau, this book traces the roles played by women – as followers, victims and resisters – in the rise of Nazism. Originally publishing in 1987, it... Zobraziť viac
