Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing your skills, this book is for people who have to tackle identity projects in the real world, ... Zobraziť viac
Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions... Zobraziť viac
We think, feel, and talk in metaphors. Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech... Zobraziť viac
‘Type Tricks’ is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type... Zobraziť viac
Augmented Reality is fast becoming one of the most important emerging technologies, with unprecedented investment growth and interest from big tech platforms and accelerator industries. This book provides a ‘wide lens’ perspective ... Zobraziť viac
You are what they are saying about you, when you just left the room.... Zobraziť viac
There are wonders and beauties all around us, but do we really see them? "Art Is Everywhere" shows us how to look more carefully at our everyday world in a way that makes art easily accessible... Zobraziť viac
Creativity Today the management book on applied creativity has inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, ... Zobraziť viac
Perhaps, as customers, or as service providers, we don’t understand services as much as we think we do. Services are such integral parts of the daily of individuals and organizations that a day without paying for or providing them is inconceivable. They Zobraziť viac
While staying on theoretical ground, this is a very practical guide to the basic forms and shapes in architectural planning and design. The book is foremost a visual guide. The author presents sixty different basic architectural forms with ... Zobraziť viac
This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside... Zobraziť viac
Negotiations are a mirror for you. You take yourself along in every negotiation, but are you at all aware of the fact that you’re in a negotiation anyway? How do you read people, ho do you create “trustworthy” relationships, and how do cultural ... Zobraziť viac
Creative directors are often thrust into leadership roles with little practical guidance. The result? Stress, costly mistakes, missed opportunities-and sometimes, a team that's far from inspired. As the role becomes more demanding, the need for clear,... Zobraziť viac
This exercise book is a follow up to the book: The Secret of the Highly Creative Thinker: How to make connections others don’t. Whereas The Secret of the Highly Creative Thinker was based on a dynamic balance of theory, technique and exercises, this boo Zobraziť viac
Design. Think. Make. Break. Repeat. provides a comprehensive collection of 60 methods applicable to any design innovation... Zobraziť viac
Most of our ideas never see the light of day. Why? If you ask a creative person, the answer will always revolve around time. Don't Read This Book focuses on how to make choices about everything you do in your daily creative practice and life... Zobraziť viac
This is a good guide for a sustainable lifestyle. It’s as simple as that. Would you like to live more sustainable, but without putting a lot of time, effort or money into it? Then this is your book. It’s filled with practical and positive tips on fash Zobraziť viac
With examples ranging from Precious Plastic to the Sheltersuit, How to Create Better Ideas provides insights into the design process - and into how to produce better ideas in general... Zobraziť viac
Don’t Buy This Book is the sequel to the highly successful Don’t Read This Book – Time Management for Creative People. Like its predecessor, it uses the To Don’tList method to help you make the right choices – choices that help you achieve ... Zobraziť viac
Products that Last starts where most books on product development end. This new edition contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, ... Zobraziť viac
