The second edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research... Zobraziť viac
What is international business? How serious are multinational enterprises about corporate responsibility? How does a gearbox... Zobraziť viac
Graphic design on “non-traditional” materials attracts both designers and consumers... Zobraziť viac
Taschen: Featuring ads in cyberspace, this book looks at the best campaigns on the web today. This second installment in... Zobraziť viac
How did Britain become the servant of the world's most powerful and corrupt men? From accepting multi-million pound tips from Russian oligarchs, to enabling Gibraltar to become an offshore gambling haven, meet Butler Britain... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
In the revised and updated edition of Lean Thinking: Banish Waste and Create Wealth in Your Corporation, authors James P. Womack and Daniel T. Jones provide a thoughtful expansion upon their value-based business system based on the Toyota model... Zobraziť viac
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accou Zobraziť viac
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ... Zobraziť viac
Business advice, from the best in the business. Are you interested in setting up your own business, improving your leadership skills or simply looking for inspiration from one of the greatest entrepreneurs of our time? ... Zobraziť viac
One of the most established authorities on leadership today, John C. Maxwell speaks to over 350,000 people each year. His most popular topic is The 5 Levels of Leadership, which he now shares with readers... Zobraziť viac
