This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to... Zobraziť viac
The only way to get rid of a temptation is to yield to it.´ When Dorian Gray has his portrait painted, he is captivated by... Zobraziť viac
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity... Zobraziť viac
This book allows the movement disorder clinician or therapist access to concise, practical, comprehensive and expert information on movement disorder diagnosis and treatment, in a convenient handbook form. This is the second edition ... Zobraziť viac
Bloomsbury Publishing PLC: 'A compelling book with its intriguing mix of clever writing and kitchen patois ... more... Zobraziť viac
As influential today as when it was first published, <i>The Selfish Gene </i>has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units... Zobraziť viac
The Project fourth edition Workbook provides extra practice of all the language covered in the Student's Book. The Workbook comes with an audio CD so that students can practise listening at home and an access card for Project online Practice. Zobraziť viac
One of the greatest novels ever written, Anna Karenina sets the impossible and destructive triangle of Anna, her husband Karenin, and her lover Vronsky against the marriage of Levin and Kitty, thus illuminating the most important questions that face human Zobraziť viac
Sara Crewe is a very rich little girl. She first comes to England when she is seven, and her father takes her to Miss Minchin's school in London. Then he goes back to his work in India. Sara is very sad at first, but she soon makes friends at school... Zobraziť viac
Sherlock Holmes is the greatest detective of them all. He sits in his room, and smokes his pipe. He listens, and watches, and thinks. He listens to the steps coming up the stairs; he watches the door opening ... Zobraziť viac
This volume brings together distinguished scholars from all over the world to present an authoritative, thorough, and yet accessible state-of-the-art survey of current issues in pragmatics. Following an introduction by the editor, ... Zobraziť viac
When Machiavelli`s brief treatise on Renaissance statecraft and princely power was posthumously published in 1532, it generated a debate that has raged unabated until the present day... Zobraziť viac
The Indian Constitution is one of the world`s most important and longest political texts. This short introduction presents an illuminating tour of the text, explaining not only what the Constitution says but also ... Zobraziť viac
The Oxford Handbook of Dance and Theater brings together genres, aesthetics, cultural practices, and historical movements that provide insight into humanist concerns at the crossroads of dance and theater, broadening... Zobraziť viac
Published by Sinauer Associates, an imprint of Oxford University Press. Animal Physiology, Fourth Edition, presents all the branches of modern animal physiology with a strong emphasis on... Zobraziť viac
Waders are spectacular members of our avifauna. They are especially prevalent along coasts and in wetlands during the spring and autumn migration periods, when members of several species may perform dramatic flocks that wheel and turn in flight... Zobraziť viac
Rhyme's Challenge offers a concise, pithy primer to hip-hop poetics while presenting a spirited defense of rhyme in contemporary American poetry. David Caplan's stylish study examines hip-hop's central but supposedly outmoded verbal technique: rhyme... Zobraziť viac
The sixth edition of the classic undergraduate text in elementary number theory includes a new chapter on elliptic curves and their role in the proof of Fermat`s Last Theorem, a foreword by Andrew Wiles ... Zobraziť viac
The definitive edition of Darwin's classic — a brilliantly entertaining and accessible exploration of human and animal behaviour, reissued to mark the 200th anniversary of Darwin's birth. Why do we bite people we feel affection towards? ... Zobraziť viac
While it has been pointed to time and again by governments and pundits promoting laissez-faire economics, the Wealth of Nations actually shows that Adam Smith viewed ... Zobraziť viac
