This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to... Zobraziť viac
The only way to get rid of a temptation is to yield to it.´ When Dorian Gray has his portrait painted, he is captivated by... Zobraziť viac
This book allows the movement disorder clinician or therapist access to concise, practical, comprehensive and expert information on movement disorder diagnosis and treatment, in a convenient handbook form. This is the second edition ... Zobraziť viac
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity... Zobraziť viac
Bloomsbury Publishing PLC: 'A compelling book with its intriguing mix of clever writing and kitchen patois ... more... Zobraziť viac
As influential today as when it was first published, <i>The Selfish Gene </i>has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units... Zobraziť viac
One of the greatest novels ever written, Anna Karenina sets the impossible and destructive triangle of Anna, her husband Karenin, and her lover Vronsky against the marriage of Levin and Kitty, thus illuminating the most important questions that face human Zobraziť viac
Sara Crewe is a very rich little girl. She first comes to England when she is seven, and her father takes her to Miss Minchin's school in London. Then he goes back to his work in India. Sara is very sad at first, but she soon makes friends at school... Zobraziť viac
The definitive edition of Darwin's classic — a brilliantly entertaining and accessible exploration of human and animal behaviour, reissued to mark the 200th anniversary of Darwin's birth. Why do we bite people we feel affection towards? ... Zobraziť viac
´It is impossible to explain why Yevgeny chose Liza Annenskaya, as it is always impossible to explain why a man chooses... Zobraziť viac
'Instantly the spirit of hell awoke in me and raged...I was suddenly struck through the heart by a cold thrill of terror.'... Zobraziť viac
The sixth edition of the classic undergraduate text in elementary number theory includes a new chapter on elliptic curves and their role in the proof of Fermat`s Last Theorem, a foreword by Andrew Wiles ... Zobraziť viac
This important new book is the first of a series of volumes collecting the essential articles by the eminent and highly influential philosopher Saul A. Kripke. It presents a mixture of published and unpublished articles from various stages ... Zobraziť viac
Half vampire, half fairy, totally unique! Isadora Moon is special because she is different. Her mum is a fairy and her dad... Zobraziť viac
Half vampire, half fairy, totally unique! Isadora Moon is special because she is different. Her mum is a fairy and her dad... Zobraziť viac
Up to the 1960s, psychology was deeply under the influence of behaviourism, which focused on stimuli and responses, and... Zobraziť viac
With incisive and thought-provoking contributions from both leading academics and practitioners, this book addresses in detail the major areas in relation to the Commission Guidance Paper on Applying Article 82 of the EC Treaty (now Article 102)... Zobraziť viac
This volume brings together distinguished scholars from all over the world to present an authoritative, thorough, and yet accessible state-of-the-art survey of current issues in pragmatics. Following an introduction by the editor, ... Zobraziť viac
When Machiavelli`s brief treatise on Renaissance statecraft and princely power was posthumously published in 1532, it generated a debate that has raged unabated until the present day... Zobraziť viac
Published by Sinauer Associates, an imprint of Oxford University Press. Animal Physiology, Fourth Edition, presents all the branches of modern animal physiology with a strong emphasis on... Zobraziť viac
