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Alchemy

Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? ... Zobraziť viac

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Alchemy

Alchemy

Rory Sutherland, WH Allen (2019)
The Surprising Power of Ideas That Don't Make Sense

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part... Zobraziť viac

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