So says Laszlo Bock, visionary head of People Operations at the company that transformed how the world interacts with knowledge: this insight is the heart of his brilliant first book. A compelling manifesto with the potential to ... Zobraziť viac
A reflection on the collaboration and knowledge of working project managers that provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard provides ... Zobraziť viac
Dan Lyons was Technology Editor at Newsweek Magazine for years, a magazine writer at the top of his profession. One Friday morning he received a phone call: his job no longer... Zobraziť viac
Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research... Zobraziť viac
The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million users a day, Google is the most well known global brand to emerge... Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? ... Zobraziť viac
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice... Zobraziť viac
Gripping and darkly comic, Breaking Twitter takes readers inside the battle between one of the most intriguing, polarizing, influential men of our time - Elon Musk - and the company that owns our world's best hope for a shared global conversation... Zobraziť viac
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ... Zobraziť viac
This book takes all the logos that were in Rockport Publisher's best-seller, "LogoLounge" and collects them in one small, neat, pictorial handbook for easy reference... Zobraziť viac
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be... Zobraziť viac
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ... Zobraziť viac
SHORTLISTED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020The Sunday Times Best Business Books of the Year 2020The Times of London Best Business Books of the Year 2020The Financial Times Best Books of the Year 2020... Zobraziť viac
When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception.... Zobraziť viac
Great advertising and design can make the world stop and think. It can make people listen, and sometimes it can even change a person's life. "The One Show" celebrates all of the qualities that go into making a successful ad campaign or design... Zobraziť viac
Random House Business: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell... Zobraziť viac
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing... Zobraziť viac
"The Google Story" is the entertaining and definitive account of the most compelling innovation since the creation of the internet... Zobraziť viac
"The Google Story" is the entertaining and definitive account of the most compelling innovation since the creation of the internet... Zobraziť viac
