Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? ... Zobraziť viac
Building the Bridge As You Walk On It tells the personal stories of people who have embraced deep change and inspired author Robert Quinn to take his concept one step further and develop a new model of leadership ... Zobraziť viac
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything... Zobraziť viac
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises... Zobraziť viac
This topic-based course book provides an accessible introduction to the concepts and language of today`s business world... Zobraziť viac
What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ... Zobraziť viac
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities... Zobraziť viac
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing and PR Book is a dynamic collection of tools, techniques, and strategies for success... Zobraziť viac
Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial ... Zobraziť viac
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception... Zobraziť viac
Gripping and darkly comic, Breaking Twitter takes readers inside the battle between one of the most intriguing, polarizing, influential men of our time - Elon Musk - and the company that owns our world's best hope for a shared global conversation... Zobraziť viac
The never-before-told story of Pixar's improbable success. " Hi, Lawrence? the caller asked. This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we d work together someday. "After Steve Jobs was unceremoniously dismi Zobraziť viac
Rockport Publishers Inc.: The retail industry is one of the most competitive and therefore challenging arenas for graphic... Zobraziť viac
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process... Zobraziť viac
We all negotiate on a daily basis. We negotiate with our spouses, children, parents and friends. We negotiate when we rent an apartment, buy a car, purchase a house and apply for a job. Your ability to negotiate might even be the most ... Zobraziť viac
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ... Zobraziť viac
Máte důležitou obchodní schůzku, která se má uskutečnit v resturaci? Jak si zajistit úspěch tohoto setkání a přitom působit suverénně a uvolněně? V této informatiní příručce najdete mnoho důležitých rad profesorky psychologie... Zobraziť viac
Kniha shrnuje poznatky ze studia medií a na příkladech z českých i světových médií vykládá, jakou roli média sehrávají v... Zobraziť viac
Potřebujete mít informace, jak se trh chová, kam se pohybuje? Titul obsahuje setříděné, okomentované a zobecněné... Zobraziť viac
Seznámíte se a procvičíte si techniky, které slouží k působení na podřízené nebo obchodní partnery: interpersonální... Zobraziť viac
