David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless ... Zobraziť viac
In this astounding account, Wall Street’s notorious bad boy—the original million-dollar-a-week stock chopper—leads us through a drama worthy of The Sopranos, from the FBI raid on his estate to the deal he cut to rat out his ... Zobraziť viac
Grey Brooks is on a mission to keep her career afloat now that the end of her long-running teen TV show has her (unsuccessfully) pounding the pavement again. With a life-changing role on the line, she’s finally desperate enough ... Zobraziť viac
User Friendly is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them. It seems like magic when some new gadget seems to know what we want before we know ourselves... Zobraziť viac
Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the principles of economics, and the forces shaping ... Zobraziť viac
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
Newspeak, Doublethink, Big Brother, the Thought Police - the language of 1984 has passed into the English Language as a symbol of the horrors of totalitarianism. George Orwell's story of Winston Smith's fight against the all-pervading party has become... Zobraziť viac
LinkedIn co-founder, legendary investor and author of the NYT Bestseller The Start-up of You reveals the secret to starting and scaling massively valuable companies... Zobraziť viac
Prepare your students for the world of business with the <i>Intelligent Business Course Book</i>. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus... Zobraziť viac
A collection of the Nobel lectures delivered by the prizewinners in the economic sciences, together with their biographies, portraits and the presentation speeches at the award ceremonies for the period 1996-2000. Each lecture is based on the work for... Zobraziť viac
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture... Zobraziť viac
Maintaining the concise exposition, precise presentation, this title focuses on interesting and relevant concepts, and teaching package that is the extensive in the industry... Zobraziť viac
The new edition of this influential textbook, geared towards graduate or advanced undergraduate students, teaches the statistics necessary for financial engineering. In doing so, it illustrates concepts using financial markets and ... Zobraziť viac
The single most important skill in coaching is asking powerful questions. In this volume, master coach trainer Tony Stoltzfus joins with 12 other professional coaches to present dozens of valuable asking tools, models and exercises, ... Zobraziť viac
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing.... Zobraziť viac
This book by King Yao, author of the widely-acclaimed Weighing the Odds in Hold 'em Poker, should be used as a guideline to sports betting rather than a blueprint. The sports betting market changes and adapts quickly... Zobraziť viac
Amy Chozick's assignments, covering Clinton's imploding 2008 campaign and then her front-row seat to the 2016 election on ‘The Hillary Beat,' set off a years-long journey in which the formative years of Chozick's life became, both personally ... Zobraziť viac
Microsoft's CEO tells the inside story of the company's continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era and offering his vision for the coming wave of in Zobraziť viac
Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. "Lean Analytics" steers you in the right direction... Zobraziť viac
Throughout history, there's been one indelible quality that great leaders, makers, artists and fighters have shared. The Zen Buddhists described it as inner peace, the Stoics called it ataraxia and Ryan Holiday calls it stillness: the ability to be ... Zobraziť viac
