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Kniha Non-Bullshit Innovation - David Rowan

Non-Bullshit Innovation


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17,95€
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16,69€

David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It’s mostly pointless innovation theatre ― corporate nonsense that has little to do with delivering real change. But during this quest he's also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect.

Get ready for:

  • The airline that rewards passengers for walking their dog
  • The bank that performs surgery
  • The country that’s an app store
And many more.

Jazyk: anglický Rok vydania: 2019 Rozmer: 150×230 mm ISBN: 9781787631199 Počet strán: 384 Väzba: brožovaná

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