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Viac o knihe Non-Bullshit Innovation (David Rowan)
David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It’s mostly pointless innovation theatre ― corporate nonsense that has little to do with delivering real change. But during this quest he's also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect.
Get ready for:
The airline that rewards passengers for walking their dog
The bank that performs surgery
The country that’s an app store
And many more.
Rok vydania:
2019ISBN:
9781787631199Rozmer:
150×230 mmPočet strán:
384Väzba:
brožovanáJazyk: angličtina
