Im Marketing hat sich viel verändert; es hat sich notgedrungen zu einer messbaren Wissenschaft entwickelt. Die meisten Unternehmen konzentrieren sich heute auf den Shareholder Value und in Verbindung damit muss das Marketing seinen Wert als... Zobraziť viac
Maintaining the concise exposition, precise presentation, this title focuses on interesting and relevant concepts, and teaching package that is the extensive in the industry... Zobraziť viac
Bill is an IT manager at Parts Unlimited. It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, ... Zobraziť viac
If we do what is right, everything else will follow: happiness, success, meaning, reputation, love. This is central to Stoic wisdom. The path isn't always easy, but it is essential, and the alternative... Zobraziť viac
Market Risk Analysis is the most comprehensive, rigorous and detailed resource available on market risk analysis. Written as a series of four interlinked volumes each title is self-contained, although numerous cross-references to other volumes enable... Zobraziť viac
Get your money's worth from your SAP ERP Financials system! From basic accounting to reporting, navigate SAP's diverse and customizable financial solutions with this detailed, reader-friendly reference... Zobraziť viac
Presents a comprehensive overview of UK and international actuarial theory, practice and modeling. This book describes various traditional areas of actuarial activity in a manner that highlights the fundamental principles of actuarial theory and... Zobraziť viac
Doświadczenie w pracy dydaktycznej z cudzoziemcami uczącymi się języka polskiego, wśród których znaczącą liczbę stanowią biznesmeni, pokazało, że potrzebny jest podręcznik o tematyce biznesowej na średnim poziomie. Autorka wyszła z założenia, ... Zobraziť viac
Adaptive business intelligence systems combine prediction and optimization techniques to assist decision makers in complex, rapidly changing environments. These systems address fundamental questions: What is likely to happen in the future? ... Zobraziť viac
Do you have managers from abroad working at your company? Then look no further for the ideal gift for them. A book full of stories and inspiration, the only one of its kind, a book that will help them throughout their lives, a book they will keep... Zobraziť viac
An international bestseller, featuring the powerful GROW model, this book is the founding text of the coaching profession. It explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement... Zobraziť viac
This ninth edition of the best-selling How to be an Even Better Manager covers over 60 essential topics across the three key areas in which any manager needs to be competent: managing people; managing activities and processes; ... Zobraziť viac
The bestselling author of The Black Swan and 'the hottest thinker in the world' (Sunday Times) is back with a book challenging many of our long-held beliefs about risk, reward, politics, religion and financeHow can a stubborn minority easily ... Zobraziť viac
Find out what your early stage business is really worth--and what you can do to increase its value even more... Zobraziť viac
Students and instructors alike will benefit from this rigorous, unfussy text, which keeps a clear focus on the basic probabilistic concepts required for an understanding of financial market models, including independence and conditioning... Zobraziť viac
Geared toward IT management and business executives seeking to excel in business intelligence initiatives, this practical guide explores creating business alignment strategies that help prioritize business requirements, ... Zobraziť viac
Work smarter with Materials Management in SAP ERP! Are you ready to wow your client or supervisor with your new and improved MM knowledge and techniques? Here you go: SAP PRESS equips you with "100 Things" that unlock the secrets of ... Zobraziť viac
Accounting and Finance for Non-Specialists, Ninth Edition Peter Atrill & Eddie McLaney "Attractive, compact and informative book" Chris Grover, University of Winchester ... Zobraziť viac
Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book... Zobraziť viac
The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers? ... Zobraziť viac
