"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management... Zobraziť viac
In the 26 years since market-oriented reforms were introduced, China has emerged onto the world stage as a major economic presence, particularly since her accession to the World Trade Organisation in 2001. This book is a collection of papers on the... Zobraziť viac
Business planning has finally been simplified to One Page... Zobraziť viac
Examines the role of Deutsche Bank during the Nazi dictatorship. Zobraziť viac
This book expands on issues like fiscal sustainability, state enterprises and the variety of subsidies, with a multi-country focus. Drawing examples from numerous countries, it presents issues in contemporary finance and especially fiscal policy that... Zobraziť viac
Innovation is increasingly identified as the critical factor in ensuring economic competitiveness. Departments of state and quasi-governmental organizations in many countries including, Austria, Australia, Canada, France, Germany, The Netherlands,... Zobraziť viac
Economic and financial time series feature important seasonal fluctuations. Despite their regular and predictable patterns over the year, month or week, they pose many challenges to economists and econometricians. This book provides a thorough review... Zobraziť viac
This book is concerned with modelling economic and social time series and with addressing the special problems which the treatment of such series pose. Zobraziť viac
The transmission mechanism of monetary policy explains how monetary policyworks - which variables respond to interest rate changes, when, why, how, how much and how predictably. It is vital that central banks and their observers, worldwide, understand... Zobraziť viac
Risikoabschätzung und -management - ein 'heißes' Thema der internationalen Finanzwelt, und das nicht erst seit dem Zusammenbruch von Barings! Dieses Buch erläutert die wichtigsten Methoden der Risikobewertung, insbesondere VAR ('Value at Risk'), in... Zobraziť viac
The Sage Course Companion on Strategic Management is an accessible introduction to the subject that avoids lengthy debate in order to focus on the core concepts. It will help the reader to develop their understanding of the key theories, whilst... Zobraziť viac
In recent decades, business schools have become important components of higher education throughout the world. Yet, surprisingly, they have received little serious attention. This book provides a sober and evidence-based corrective, charting the... Zobraziť viac
Gain a deeper understanding of financial reporting under IFRS through clear explanations and extensive practical examples... Zobraziť viac
In this bold, sweeping study of the development of Western economies, Douglass C. North sets forth a new view of societal change. Zobraziť viac
Focuses on important political-economic changes in industrialized countries, namely unemployment and inequality. Zobraziť viac
The latest developments in chaos theory - from an industry expert... Zobraziť viac
This 2006 collection of essays by leading legal scholars and lawyers from Europe and the Americas addresses the implications of globalization for the legal regulation of the workplace. Zobraziť viac
Available for the first time in paperback, the quintessential manual for managers of accounting, legal, consulting, architectural, public relations, and other service-related companies. "The professional service firm is the best model for tomorrow's... Zobraziť viac
This textbook offers a complete course in applied macroeconomics at the intermediate level that emphasizes the application of economic theory to real-world data and policy. The text is unique in developing a detailed toolkit of elementary statistics... Zobraziť viac
The last fifteen years have witnessed an explosion in the popularity, creativity, and productiveness of economic sociology, an approach that traces its roots back to Max Weber. This important new text offers a comprehensive and up-to-date overview of... Zobraziť viac
