"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management... Zobraziť viac
Analysis of Financial Data teaches the basic methods and techniques of data analysis to finance students, by showing them how to apply such techniques in the context of real-world empirical problems... Zobraziť viac
"The Selling Fox" ist der Nachfolger zu dem sehr erfolgreichen Titel "Power Base Selling" vom gleichen Autor. Der Band bietet eine Schritt-für-Schritt-Anleitung, wie man seine Vertriebskonkurrenten erfolgreich aus dem Feld schlägt und gibt Tipps, wie... Zobraziť viac
The Third Edition of this successful textbook introduces students to the major concepts, models, and approaches surrounding the public sector. Now fully updated to include coverage of the New Public Management (NPM), The Public Sector is the most... Zobraziť viac
What is the role of boards in corporate governance? How should they be structured in order to maximize value creation? This book looks at the role of boards in a variety of different countries and contexts, from small and medium-sized enterprises to... Zobraziť viac
Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any... Zobraziť viac
The global financial crisis has provided an important opportunity to revisit debates about post-socialist transition and the relative success of different reform paths. Post-communist Central and Eastern Europe (CEECs) in particular show resilience in... Zobraziť viac
Durch die große Zahl neuer Start-up Unternehmen und Börsengänge bleibt die Unternehmensfinanzierung nach wie vor ein brisantes Thema. "Attracting Capital from Angels" zeigt Unternehmensgründern, wie sie finanzkräftige Privatpersonen finden - sog. Angel... Zobraziť viac
Business planning has finally been simplified to One Page... Zobraziť viac
Examines the role of Deutsche Bank during the Nazi dictatorship. Zobraziť viac
This book expands on issues like fiscal sustainability, state enterprises and the variety of subsidies, with a multi-country focus. Drawing examples from numerous countries, it presents issues in contemporary finance and especially fiscal policy that... Zobraziť viac
Innovation is increasingly identified as the critical factor in ensuring economic competitiveness. Departments of state and quasi-governmental organizations in many countries including, Austria, Australia, Canada, France, Germany, The Netherlands,... Zobraziť viac
Economic and financial time series feature important seasonal fluctuations. Despite their regular and predictable patterns over the year, month or week, they pose many challenges to economists and econometricians. This book provides a thorough review... Zobraziť viac
This book is concerned with modelling economic and social time series and with addressing the special problems which the treatment of such series pose. Zobraziť viac
The transmission mechanism of monetary policy explains how monetary policyworks - which variables respond to interest rate changes, when, why, how, how much and how predictably. It is vital that central banks and their observers, worldwide, understand... Zobraziť viac
Risikoabschätzung und -management - ein 'heißes' Thema der internationalen Finanzwelt, und das nicht erst seit dem Zusammenbruch von Barings! Dieses Buch erläutert die wichtigsten Methoden der Risikobewertung, insbesondere VAR ('Value at Risk'), in... Zobraziť viac
Available for the first time in paperback, the quintessential manual for managers of accounting, legal, consulting, architectural, public relations, and other service-related companies. "The professional service firm is the best model for tomorrow's... Zobraziť viac
Gain a deeper understanding of financial reporting under IFRS through clear explanations and extensive practical examples... Zobraziť viac
In this bold, sweeping study of the development of Western economies, Douglass C. North sets forth a new view of societal change. Zobraziť viac
Focuses on important political-economic changes in industrialized countries, namely unemployment and inequality. Zobraziť viac
