Originally, economics was called political economy, and those studying it readily accepted that economic decisions are made in a political world. But economics eventually separated itself from politics to pursue rigorous methods of analyzing individual... Zobraziť viac
Uniquely authoritative account of Japan's economic resconstruction after World War II. Zobraziť viac
Latest Edition: Traditionally, a nation's international competitiveness has been explained by international trade theories originating from Adam Smith. However, today's global economy is too complicated to be explained by the traditional trade theories... Zobraziť viac
This is a revision of a classic! This text provides a single source for information on both the structure and management of quality systems and the use of statistics to control and improve quality. It incorporates an international flavor and a good... Zobraziť viac
The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of... Zobraziť viac
This book provides a comprehensive assessment of the causes and implications of the 1992 93 crisis of the exchange rate mechanism. Zobraziť viac
A compelling fable that distills the essence of genius marketing strategies... Zobraziť viac
A smart and witty take on strategy . . . an essential business topic... Zobraziť viac
Unpicking the puzzles of management, organization and knowledge, this introductory guide asks questions of our 'guru' culture and raises debates on so-called expert thinking. A topical, challenging and thought-provoking study. Zobraziť viac
A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or... Zobraziť viac
This volume provides a practical guide to building and using simulation models for international trade theory and policy. Through a sequence of carefully constructed and fully documented programs, the volume illustrates how numerical simulation can be... Zobraziť viac
Finally, a book comes along that provides a unique yet simple and powerful approach to understand the business model and the critical role strategic management has in supporting it. Its value is in business model thinking. It brings you a combination... Zobraziť viac
Praise for The Art & Science of Technology Transfer... Zobraziť viac
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee... Zobraziť viac
What makes people go into business? What makes some businessmen-and some businesses-outstandingly successful, while others, with opportunities just as good, fail? These questions are often asked, and have often been studied from the point of view of... Zobraziť viac
This is the most comprehensive and informative study of the extraordinary changes that transformed South Korea from one of the poorest and most agrarian countries in the world in the 1950s to one of the richest and most industrialized states by the... Zobraziť viac
Would you love to start your own business but feel daunted by the slim odds of success? Do you dream about making millions but simply don't know where to start... Zobraziť viac
Aimed at providing a comprehensive understanding of comparative political communication, this volume analyzes the media systems of Europe and America. It considers whether election campaigns around the world have become "Americanized," how... Zobraziť viac
There was once a time when `work' was inextricably linked to survival and self-preservation; where the farmer ploughed the land so their family could eat. But the sun has long since set on this idyllic tableau, and what was once an integral part of... Zobraziť viac
In this elegant critique, Amartya Sen argues that welfare economics can be enriched by paying more explicit attention to ethics, and that modern ethical studies can also benefit from a closer contact with economies. He argues further that even... Zobraziť viac
