Naozaj sa svet ženie do záhuby? Je myšlienka pokroku dávno prekonaná? V tejto výborne napísanej správe o stave ľudstva v treťom miléniu nás kognitívny psychológ a známy intelektuál Steven Pinker nabáda, aby sme ani na okamih nepodľahli... Zobraziť viac
V knize navazující na úspěšné starší dílo Lepší andělé naší přirozenosti si psycholog, lingvista a vědecký popularizátor Steven Pinker vytyčil ambiciózní cíl: Oživit neprávem zapomínané i zatracované osvícenské ideály rozumu... Zobraziť viac
What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? In this funny, thoughtful book about the modern art of writing, Steven Pinker shows us why we all need a sense of style... Zobraziť viac
Môže nám kniha pomôcť byť racionálnejší? Môžeme vďaka nej pochopiť, prečo je všade okolo nás toľko iracionality? Odpovede nielen na tieto otázky a mnohé ďalšie zaujímavé informácie nájdeme práve tu, v knihe autora bestsellerov New York Times Stevena... Zobraziť viac
Autor dáva odpovede na otázky: Ako funguje jazyk? Ako si deti osvojujú materčinu? Ako vznikajú nové slová? V ktorej časti... Zobraziť viac
This comprehensive catalogue gathers 100 years of ads selling all-time favorites and forgotten fads—everything from science kits, frilly dolls, and baseball mits to decoder rings, air rifles, and video games... Zobraziť viac
This visual survey of graphic design styles through the ages is an essential resource for designers, art and design students, and art lovers. With more than 700 illustrations, it is the only wide-ranging history of graphic design to be completely ... Zobraziť viac
“I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music.”... Zobraziť viac
The life and legend of New York City, from the size of its skyscrapers to the ways of its inhabitants, is vividly captured in this lively collection of more than 250 maps, cross sections, flowcharts, tables, board games, cartoons and infographics... Zobraziť viac
At once a history of continental cuisine and a sprawling survey of graphic styles, Menu Design in Europe satisfies the craving for foodies and design enthusiasts alike... Zobraziť viac
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant... Zobraziť viac
100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising, and typography. These journals together span over 100 years of the history of print design and ... Zobraziť viac
Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, ... Zobraziť viac
Selling at the End of the Millennium "The Lion King" roared and Michael Jackson reigned as the "King of Pop" when the... Zobraziť viac
Kniha Jazykový instinkt oceňovaného experimentálního psychologa a kognitivního vědce Stevena Pinkera pojednává o tom, jakým... Zobraziť viac
Type Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks – that is literally the voice of the narrator. And the narrator is the typographer... Zobraziť viac
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush... Zobraziť viac
This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years... Zobraziť viac
Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a Zobraziť viac
An essential resource to using contemporary typefaces for effective communication Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore... Zobraziť viac
