This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to... Zobraziť viac
This book links theory and practice, with the specific aim of equipping public managers and those studying public management with the necessary knowledge and skills to manage risk, and effectively deal with crises. Zobraziť viac
Managing People for Improvement, Adaptiveness and Superior Results Zobraziť viac
Simon & Schuster Ltd: Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the... Zobraziť viac
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists... Zobraziť viac
With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success... Zobraziť viac
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long as it takes to calm ... Zobraziť viac
The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic... Zobraziť viac
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists? ... Zobraziť viac
This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition.... Zobraziť viac
How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era... Zobraziť viac
With the advent of digital technologies, society is reshaping itself radically. In the last decade, digital technologies have brought fundamental changes in the industry and business environment... Zobraziť viac
'Joan Didion at a startup' Rebecca Solnit 'Impossibly pleasurable' Jia Tolentino 'This is essential reading' Stylist At twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing... Zobraziť viac
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure... Zobraziť viac
Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business—and business family... Zobraziť viac
If we assume recession as being the starting point for policy challenges, then we can interpret these economic downturns as opportunities for change and the reshaping of society, landscapes and the latent mechanisms of growth... Zobraziť viac
In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret... Zobraziť viac
In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability... Zobraziť viac
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability... Zobraziť viac
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of ... Zobraziť viac
