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Blue Ocean Strategy

Name: Blue Ocean Strategy
Brand: Harvard Business Press
SKU: 91312
Price: 25.00 EUR
Availability: SoldOut
ISBN: 9781591396192

Harvard Business School Publishing: Fort Worth Star Telegram, 14 February 2005 "Companies struggling to stay afloat in...

W. Chan Kim • Harvard Business Press (2005)

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Viac o knihe Blue Ocean Strategy (W. Chan Kim)

Harvard Business School Publishing: Fort Worth Star Telegram, 14 February 2005

"Companies struggling to stay afloat in the market's...red oceans would do well to look into Blue Ocean Strategy."

American Way, March 2005

"Blue Ocean raises pertinent questions… and delivers valuable answers."