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Cambridge English for the Media - Student's Book with Audio CD

A short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising,...


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Viac o knihe Cambridge English for the Media - Student's Book with Audio CD (Nick Ceramella) - Séria Cambridge English for the Media

A short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher´s notes are available online. Cambridge English for... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting.

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Rok vydania: 2008 ISBN: 9780521724579 Rozmer: 190×246 mm Počet strán: 112 Väzba: brožovaná Jazyk: angličtina

Vydavateľstvo Cambridge University Press

Obchodný názov: Cambridge University Press & AssssmentAdresa: Univesity Printing House, Shaftesbury Road, CB2 8BS CambridgeE-mail: directs@cambridge.org

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